I’m a founder of a Los Angeles based social media startup - uCubd (you cubed) http://www.ucubd.com/. We have developed an innovative product called AddChat which lets users attach a chat-room to any content (video, document, image, blog post, widget etc…) and embed it on any blog/website. People love to comment on compelling media almost as much as they enjoy viewing it. Web publishers want their content run everywhere there is an audience interested in it but they don’t want to follow, manage or participate in multiple discussions about it. AddChat brings together content viewers into a single real-time conversation from any website the content is embedded and solves the problem for publishers by letting them manage and control just one discussion. Here are a few samples of AddChat in action: http://ucubdtrailertalk.blogspot.com/2011/04/super-8-trailer-conversation.html http://www.ucubd.com/mashups/Captain-America--The-First-Avenger-4354.html Here is brief slide show of AddChat benefits: http://www.ucubd.com/addchat.pdf We’d love to get your feedback on our product and we hope to get coverage in your publication. Please let me know if you have any questions.