We set out to build what we hope will become the world’s largest people directory. The web is a crowded place and it has traditionally done a very poor job of dealing with people data; as such, we believe it is time for a central, standardized directory that is organized around the lasting elements that are tied to individual identity: learning, interests, and work. In creating this directory, we hope to provide a useful utility for individuals to better promote their work, connect with opportunities, and control their online identity. We employ a team of editors and ask that users adhere to strict content guidelines to ensure informational integrity across the directory.