YouWish allows consumers to request things that are either too important, too expensive or too hard to find using a web search. Once a consumer enters a wish, it’s matched to relevant businesses using keyword matching, the company is then notified they have a potential customer, they can then view the exact specifications of the customer’s wish and respond personally to customers that they are really interested in. The site effectively functions as a kind of concierge service, instead of actively searching for what they want, customers just place a request, then sit back and wait for YouWish to match them to the right providers, who can then service their need.