A solution that greatly simplifies the management of customer feedback, User Echo will let you add a widget to your site that can be used by any person who has tried your services and that wants to tell you how effective (or not) your company is. This widget can be added for free, and all it takes is copying and pasting a few lines of code into your site. You can use such a system for asking customers which features they would like to see implemented in future revisions of your flagship products, and a supple voting system can actually be implemented for collecting their feedback in an entirely unequivocal fashion. You can ask direct questions and get direct answers. And the way everything is structured, you will avoid the hassle of having to deal with duplicates and redundant information. Ultimately, I think we will all agree that any system that enables companies to be transparent to their customers is good in itself. After all, is there a better way to engage them in the development process of the company?