UPlanMe is a single, intuitive, all-inclusive platform to help people plan their lives with events individually tailored to their specific interests. Users “unlock” or opt-into their favorite businesses, brands and other interests. UPlanMe then populates their “Suggested Calendars” with relevant events, specials and incentives from the brands and venues they love as well as others that UPlanMe recommends. As users decide which events they plan on attending, they add them to “My Calendar” (their actual calendar) to RSVP, share with friends and export to other personal calendar clients. Users can also create their own events as well as create groups and join group events. Through Facebook Connect, UPlanMe pulls users Facebook events directly into their calendars. In addition, every time the user “Likes” something on Facebook or checks-in through Facebook Places, brands, venues, sports teams, musicians and television shows are automatically unlocked on UPlanMe. The value proposition for users lies in connecting them directly into the event schedules for everything that they are interested in, and organizes all of it into one simple calendar. The value proposition for brands and venues lies in connecting them directly with current and perspective customers and being able to reach them while they are in the act of planning their lives.