Send actual gifts to virtual places.
Similar to how Paypal let people send money to an email address, Tigerbow lets people send actual/tangible products to an email address, social network profile, mobile phone, etc. The company has its own web and Facebook apps at http://tigerbow.com and http://tinyurl.com/tigerbow. Tigerbow is also integrating its technology with merchants so that the merchants' customers can send actual gifts to virtual places.
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