Spectackler is a site that helps you find electronics when you don't know exactly the product you want. This can be difficult using the current online shopping interface. You have to search manually through lots of pages, remembering the specs of each product you find. Spectackler tries to give a more interactive and responsive interface. For example if you want to buy a new digital camera for under $300 with a n 8x optical zoom. you go to this page http://www.spectackler.com/categories/1405-Point-Shoot-Digital-Cameras and move the sliders to match your criteria. The products that match then appear on the page. You can also save your seaches for later or send them to a friend for their advice. For a guided tour see the screencast here: http://www.spectackler.com/pages/8-Screencast .