Well we hope that RecommendBox will help in a few areas: • People just aren't that good at sharing recommendations, even with the people closest to them. RecommendBox is designed to encourage friends to share recommendations by providing a simple and efficient way of doing so. • You don't always know what your friends want recommendations for so RecommendBox let's users request recommendations from their friends. • People tend to only recommend things to the people closest to them. RecommendBox hopes to change that and encourage people to share recommendation with more of their friends, and not just those closest to them. • People often forget things that are recommended to them. RecommendBox acts as an archive.