CoverCake has broken new ground in providing both traditional and social media analytics specifically for the books business vertical. CoverCake short-circuits the profile creation process and the endless keyword filtering that makes current analytics platforms cumbersome for tracking books. Users get intelligent algorithms that know when a post, comment or review is talking about a book or not, or even a movie spinoff of a book. Analytics are pre-loaded for the most popular books, so even more time is saved. CoverCake also skims the cream off the top of social book sentiment and provides readers across the world with free recommendations based on what users like the most, not what is simply selling the most. CoverCake has an iPad app and an Android app on the market for book recommendations. A sweet API allows integration of data that gives books featured in broadcast media (read 'The Daily Show') , and top trending books in social media.