A boutique beverage company from New Jersey is taking a unique approach to reaching its audience: it’s letting them change its web site in real-time. Bot Beverages, whose vitamin-enhanced water is distributed nationwide, has just released http://www.botlandish.com, a modern new animated web site that is making full use of the popular social media site, Twitter. Twitter users can control the bot site by tweeting specific hashtags. Hashtags are ways that people classify their tweets and are used to identify popular topics. When the site encounters a “bot hashtag” its characters react with specific animation related to the tag. “botdance” sends the bot creatures into a nightclub scene while “botlove” makes them more amorous toward each other. Names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using. The site has reactive animations, funny sound effects, and six original music scores.