BazaarVoice is an enterprise solution whose aim is to provide a better means of direct and democratic communications between customers and companies. Basically, they believe that nothing is more powerful than consumer word of mouth. Customers’ opinions go a long ways, especially on the net. BazaarVoice, therefore provides a platform whereby companies can leverage customer reviews, recommendations and editorials in order to boost sales and retention. Other products include Ask and Answer, a hosted community driven Q&A platform (customs who have already purchased a product, answer questions about said product), and Syndicate Voices which uses product reviews to increase site traffic.