Aroxo wants to change the way people buy online allowing them to gain the best prices without searching a mass of websites. Aroxo buyers don't pay full price. The buyer creates what we call a Want-it Note, this tells us what they want and they price they want to pay. It's totally free, there's no commitment and no-one gets their email address. They then automatically receive offers from multiple sellers, they can either buy straight away, or negotiate with the seller. The Aroxo platform has been built over the last 2.5 years and in that time consumed over 15 man-years of development (at 250,000 lines of code, we're probably the world's largest bootstrapped start-up!)