All About Pets is a community website run by The Blue Cross, Britain’s pet charity. The Blue Cross, Britain’s Pet Charity since 1897, is inviting animal lovers to become some of the first members on its new online community, before its official launch later this year. ‘All About Pets’ (www.allaboutpets.org.uk) has been developed by the charity to give pet lovers a new way to communicate, and a place where they can meet like-minded people to share experiences or advice about their pets. All About Pets is completely free to join. Members can create profiles for themselves and their pets, upload photos or links to videos and showcase their pet’s talents. They can also view other people’s pets, photos and videos and even rate them. Members can take part in discussion forums and polls on topical subjects, promote their own events or find out what is happening in their area, and get the latest in pet news. The advantage of All About Pets over other social networking sites is that it also works as an authorative and reliable information directory. The Blue Cross has produced over 80 leaflets on all aspects of pet care which are available to view, print or download free from the site. Pet owners with specific problems or those with advice to share can also set up forums and social groups to discuss ideas across the entire network.