Cisco Finally Reveals Plans for Five Across and Social Networking Software
Tuesday, January 8th, 2008 No Comments »
When we first heard of Cisco’s plans to create software for companies to build their own interactive social networks, we weren’t exactly sure what that entailed from a product standpoint. While Cisco’s interest in the social networking market was clear, the company’s entrance into new waters was one filled with questions. A new report from CNet via the Wall Street Journal today has shed some more light on Cisco’s plans.
The new software is called Eos, which stands for Entertainment operating system. It will let companies build online communities for niche groups, but more specifically it will help the companies monitor the community members’ interaction with each other as well as the content. It sounds a little bit like spying, but it’s really just market research. It’s the type of tools that software developers are beginning to include in their network-creation services as a standard when larger media companies are a target demographic. These are the companies that will spend money on creating social tools designed for consumer use, with a niche approach that is more able to pull data from a loyal and heavily engaged user.
This approach to social networking is very specific to brands, and incorporates some better potential for advertising as well. Having acquired Five Across as well as the important portions of the company that operated Tribe, Cisco has gone to the experienced pros in order to ensure its infrastructure. Having inherited a client with the social network for the National Hockey League with the acquisition of Five Across, Cisco will be testing its software with the NHL. Given Cisco’s experience on the infrastructure gear end, the company has seen how media has shaped the world of devices.
So I’m wondering if this will be a big enough benefit to help Cisco on its new journey into the world of social networking. I’m also wondering if Cisco will be integrating the two ends of its business spectrum, and will that in fact help ease some of the tension we’re seeing between content providers and service providers given the usage patterns that have developed thanks to media-sharing networks that have grown a significant amount in the past few years.


What’s more, I’m sure you’re all wondering why Project Opus wants to host all these mp3s you and your friends will be uploading, right? Well, I don’t have an answer for you, but I do have a reason to return to the aforementioned usefulness of Mixx gathering contextual data around the playlists you create. Given that Project Opus may have a lot of server costs to cover should Mixx gain in popularity, the company will also need to generate some positive cash flow, to its own pocketbook and those of content owners.
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Remember him? He hijacked an airplane back in 1971, told the pilot to head to Mexico, and parachuted out of the plane with $200,000 in stolen cash. The case has been reopened, and certain details have been released in order to give you some leads in order to help you help the FBI.
Start a social network for Cold Cases. Why not reopen loads of closed case files and turn them over to the public? Photo galleries and videos could populate portions of the site, along with discussion boards and forums for a collaborative effort to facilitate the solving of crime around the world. Maybe CBS would even sponsor the network, and finally find a decent entrant into the current world of the web. That’s like, free ideas for CBS Cold Case.






