Rumor: Fox and Apple Team Up for Movie Rentals
Wednesday, December 26th, 2007 No Comments »
Apple and News Corp’s 20th Century Fox have gon in together on a new video on demand deal allowing users to rent digital copies of Fox DVD new releases with the Apple iTunes platform, according to rumors being reported in the Financial Times.
This comes as welcome news to fans of Apple’s iTunes, as the future had begun to wane after the contract battle with NBC ending in their exodus from the platform. Following their departure, Disney’s studio was the only Hollywood outfit making available their new releases on iTunes. Paramount, MGM and Lionsgate also sold titles, but not new releases.
As MG Seigler said today, this is huge. Assuming that Sony, Paramount and Warner Brothers follow suit, as they are also rumored to do, many folks may quit Blockbuster and Netflix subscriptions for the economy and convenience of an AppleTV unit, especially if rentals are $2.99 for 30 days.
The move returns to the fore the potential usefulness of the AppleTV, as the iTunes platform could be used for not just purchasing, but rental, with the Apple FairPlay digital rights management system. Apple, in effect and by force of will (again), is creating a distribution system that makes their products the preferred way to enjoy digital entertainment.
Even more interesting, it returns podcasting to the foreground as well. I remember well the original excitement when the AppleTV was first announced in the podcaster community. For video podcasters, it really is a platform for consumption, and if the unit gains widespread commercial appeal, you’ll see many independent broadcasters reap the benefits, especially in this time of lackluster choices on Old Media TV due to the writer’s strike.

Some users are complaining about the recently introduced feature in
But saying that it’s another way of Google stomping on your privacy, which is basically 
So if you’re on a website checking out a Sony laptop and would like to see what the other prices are across the board, click the PriceAdvance browser add-on to see the prices from the other stores. See a cheaper price from Amazon? Click on the Amazon link and you’ll be directed to Amazon’s website, straight to the product for which you’re shopping.







